#LOVEYOURVERGE – This is not a bin

The #LOVEYOURVERGE campaign is about telling you why roadside verges are important and how litter thrown from cars can be a real problem.  We hope by doing this there will be a reduction in roadside litter on our Dorset roads.

What’s the problem?

Roadside verges are important places for wildlife creatures and for flowers.  Unfortunately, many of our roadside verges are strewn with litter.

Litter that has been thrown out of car windows and ended up on the side of the road.  The most common things found include plastic bottles, plastics bags caught in trees, take a way containers and coffee cups.


Why is this a problem?


It doesn’t look very nice for locals and visitors
 It can be dangerous to wildlife for example plants can be smothers, insects can get trapped in bottles and glass or metal can harm wildlife
It is very expensive and dangerous to clean up

Want to help?

Spread the word and support the #LOVEYOURVERGE campaign. You can do this by:


Sharing our video
Share our posts via social media on Facebook, Twitter and Instagram
Share the messages below to others
Help make less litter – use a reusable coffee cup or water bottle. There is an added bonus choosing this as now there are plenty of places offering FREE water refills (download the Refill app), just look for the sticker and many places are now offering discounts for using your own reusable coffee cup – get saving!
Get a bin for your car (or use an empty crisp packet or coffee cup will do) until you find a bin
Never allow anyone to throw anything from your car
Use bins at petrol stations, or just take it home
If you have a trailer or an open top van, be sure to properly cover anything that may blow away – such as building or garden waste – to ensure it doesn’t blow off onto the verges.

Character designs by Claire Nuttall   –   Animation by Gordon Langley

What litter have we found on our Dorset roadsides?

There is often a colourful array of litter found on our roadsides. Some of these items end up on the road side accidentally, e.g. flying off from the back of a lorry or trailer. However, the majority are items that have been purposely thrown from vehicles.

Common items include:

Single use bottles and cans
Coffee cups
Fast food packaging
Disposable BBQs
Car parts – such as bumpers and hubcaps
Items from the building industry

What types of wildlife can be found on roadside verges?

There is a diverse amount of wildlife and flowers living or visiting our roadside verges. Here are some of our favourites:

Red admiral
Male common lizard
Small copper butterfly
Field sebacious
Stag beetles
Field voles
Slow worms
Oxeye daisies
Greater knapweed
Pyramind orchid
Grass snake
Bumble bees
Common blue butterfly
Sika deer

Cost of a litter pick

Litter isn’t just unsightly and dangerous for the environment; it is also expensive to clean up.
Here’s what’s involved when Dorset Waste Partnership cleared up a stretch of the West Stafford Bypass. It took:


10 people – 4 on the lorry and 6 litter picking at the side of the road
300 cones put out to ensure their safety – this slows the traffic down causing delays for road users
6 hours – 3 hours to set up, 1 hour to break down, and 2 hours of litter picking- they collected over 50 black bags of rubbish!


Just to let you know it can be costly for you as you can also be fined £75 if you are caught throwing rubbish out of your vehicle.


In the UK the actual cost for Local Authorities of clearing up between 2016 to 2017 is £682 million or £29 per household to keep our streets and roadsides clean. In addition, Highways England spends at least £6 million a year on collecting litter from the Strategic Road Network.


If you want to know more about the cost of littering in the UK, you can find out more here.