Research published by Keep Britain Tidy shows that a third of people (33%) do not know that the registered keeper of a vehicle can now be fined if someone in their car or van throws rubbish out of it.
‘Don’t be a TOS53R’ has been designed to send a hard-hitting message to drivers and their passengers that our roads are not one giant litter bin and that the owner of a vehicle can be fined up to £100 if rubbish is seen being thrown out of a car window.
Keep Britain Tidy Chief Executive Allison Ogden-Newton said: “The mindless act of tossing plastic bottles and fast-food wrappers out of car windows is doing damage to our environment and our wildlife. We need to get the message out there that being a tosser is socially unacceptable and, regardless of who throws the rubbish, if it comes out of your vehicle you are responsible.”
Director of Dorset Waste Partnership (DWP) Karyn Punchard said: “Most Dorset drivers and passengers take their litter home and wouldn’t dream of throwing it out of a car. But those that do should know that we can and do issue fines for these offences, and we have no hesitation in clamping down on this anti-social behaviour.”