Campaigning to reduce litter and improve water quality in Dorset

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#MyWeymouth

#MyWeymouth is an ambitious project testing new ways to stop litter at its source across key litter hotspots in Weymouth.  

To help identify priority areas and gather community insights, we’ve used a wide range of engagement and data collection methods, including: 

  • The Litter Free Dorset Summit – where local organisations, businesses and residents helped shape new campaign ideas. 
  • A Weymouth-wide litter survey – with more than 200 responses, followed by a detailed focus group to dig deeper into behaviours and challenges. 
  • Workshops with eco clubs at Wey Valley Academy and Budmouth Academy – gathering insights directly with young people. 
  • Ongoing collaboration with Weymouth Town Council to align with their priorities and better understand what is already being done to reduce litter in the town. 

Using this community feedback, we’ve chosen several hotspot areas to trial targeted interventions. Each intervention will run for one month and will be measured using before‑and‑after litter audits to assess impact. 

Weymouth Seafront 

We’re sharing eye-catching artwork on the digital screens along the seafront, encouraging everyone enjoying the esplanade to take their rubbish home.  

The messaging is positive, humourous and centred on collective responsibility – because it’s up to all of us to help keep Weymouth tidy.  

If you spot the artwork, take a photo and share it on social media using the hashtag #MyWeymouth, along with what you love most about the town.  

Weymouth Harbour

To help tackle cigarette litter around the harbour, we’ve partnered with four local pubs -The King’s Arms, The Royal Oak/Rendezvous, The Ship Inn and Old Rooms Inn.  

Together we’ve installed three cigarette butt bins and a Ballot Bin to encourage smokers to bin their butts rather than throw them on the pavement/down a drain.  

The Ballot Bin adds a bit of fun by letting smokers ‘vote’ on a light-hearted question (such as “Mayo or ketchup on your chips?”) using their cigarette butts. 

The Marsh Playing Fields  

Bright, friendly signage will be installed at key entrance points to the Marsh Playing Fields, encouraging visitors to respect the area by using public bins responsibly and clearing up after their dogs. 

Local households will also receive a postcards with: 

  • Simple tips on caring for the playing fields  
  • What to do if public bins are full 
  • Information on local enforcement measures  

Melcombe Regis Cemetery  

Melcombe Regis Cemetery will also see new welcoming signage highlighting its status as a Site of Nature Conservation Interest.  

The signs will emphasise the importance of binning dog poo, include clear enforcement messaging, and provide a link for reporting dog fouling. 

Budmouth Academy 

  

Following a workshop with Budmouth Academy’s Eco Club, we’ve launched the ‘Budmouth Battle of the Bottles’; a competition between school houses to recycle the most plastic bottles. The aim is to boost the school’s recycling as well as reduce the number of bottles littered across the school grounds. 

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